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About Sideline®

Sideline® is a Black-owned brand, focused on motivating, inspiring and encouraging people to cheer and uplift others from the sidelines and beyond! Our logo is inspired by the numbered hash lines on the football field, with an emphasis on the 50 yard line, which is the best seat in the house to watch the game.

We care about diversity, equity, inclusivity and giving back to the community, and we are here to inspire Sideline® Fans to have a voice, work towards the best seat in the house, and a seat at the best tables. Ambition Fuels the Journey!

Meet India Rose

Meet India Rose

As the Sideline® CEO, my job is to help people navigate and learn how to make the sidelines work for them and to steer them away from the negative connotation of feeling ‘sidelined’ and stuck in all facets of life. I do this through the clothing brand, through the books I’ve published, through public speaking events and through my Ambition Fuels the Journey podcasts.

In the News

Advocating for Black-Owned Businesses, India Rose Blazes Her Own Trail

India Rose recognized statewide for leadership

Women’s History Month: Author empowers young women who’ve faced challenges

Black-owned business catalogue goes into print 

The Vineyard Current: radio appearance

Sean “Diddy” Combs and CÎROC Launch #CIROCStands — Martha’s Vineyard African American Film Festival Black Business Month