About Sideline®

Sideline® is a Black-owned brand, focused on motivating, inspiring and encouraging people to cheer and uplift others from the sidelines and beyond! Our logo is inspired by the numbered hash lines on the football field, with an emphasis on the 50 yard line, which is the best seat in the house to watch the game.

We care about diversity, equity, inclusivity and giving back to the community, and we are here to inspire Sideline® Fans to have a voice, work towards the best seat in the house, and a seat at the best tables. Ambition Fuels the Journey!